Twain’s problematic ending of Huck Finn

The adventures of Huckleberry Finn is known as one novel that has brought controversy from the time it was published in the year 1884 (Pearl par 1). It was banned in major public libraries many referring to it as â€Å"trash. † Currently, many regard it as a classical American novel though others still critic it in one area or the other. It is a novel from where â€Å"all modern literature† was derived and modern scholars and critics now treats it as great work of art in America (Pearl par. 1). Perhaps the greatest irony is that though it received great criticism, of all the MT’s novels, it is the one that sold most immediately when it was published. Hunk Finn, as it is commonly referred to, is set in the Mississippi river town of St. Petersburg, Missouri and the various locations along that river through Arkansas (SparkNotes, screen 21). The major conflict in the novel is portrayed as the main character (protagonist), Huck struggles with a society (antagonist) that is trying to civilize him. The conflict is also intensified as Hunk deals with Jim who is a black slave; since Hunk must decide whether to reject Jim and please the society or protect him and follow his conscience. This essay shows that Twain’s ending of the novel betrays the true subject of the work. The novel ends with the three boys Huck, Tom and Jim escaping from a shed where they had been surrounded by about fifteen farmers guarding Jim, the black slave (Twain 361). They make a hole in the wall to escape but as they does, Tom makes some noise and what follows is the shooting that leaves a bullet in Tom’s leg who portrays himself a hero. However, Huck and Jim are concerned about the condition of the leg and upon Jim’s suggestion; they go to look for a doctor. This only worsens things for Jim who is captured by the locals and is chained as they bring Tom home on a mattress accompanied by the doctor. By this time Huck has already run home having left the two boys alone. The locals have decided to hang Jim though no one does it as they are afraid of compensating the slave owner. They are therefore left with no other option than to treat Jim roughly until the time when the doctor comes and saves him by explaining that it is him who in fact saved Tom’s leg from deteriorating by nursing him (Twain 377). When Tom however learns that Jim was still in chains, he reveals to them that in fact Jim had already been set free thus was no longer a slave. This allows the reader to glimpse the character trait of Tom. Though he had known all along that Miss Wanton who had died two months earlier had set Jim free in her will, he did not say it because he felt that they needed to device a good plan to rescue Jim. If he had said it earlier, Jim could not have gone through the sufferings that he had experienced. Huck arrived and on enquiring from Tom what he would do if Jim was freed; he replied that he planned to repay Jim for all his troubles and sending him off as a hero. And he said, what he had planned in his head from the start, if we got Jim out all safe, was for us to run him down the river on the raft, and have adventures plumb to the mouth of the river, and then tell him about his being free, and take him back up home on a steamboat, in style, and pay him for his lost time, and write word ahead and get out all the niggers around, and have them waltz him into town with a torchlight procession and a brass-band, and then he would be a hero, and so would we (Twain 387). The Phelpses and Aunt Polly release Jim and feed him on hearing that he helped the doctor to nurse Tom. He is also given forty dollars as a payment for all his troubles (Twain 387). Tom and Huck are not through with their adventure and plan to go for another one to the Indian territories. Huck thinks that Pap had taken all the money but it is Jim who informs him that in fact the dead man he had seen in a floating house was Pap (a cruel and drunk father). It is clear that though the writer of the novel was initially heading to the right direction in his writing, he â€Å"looses focus† (it may have been intentionally) as he comes to end of the novel in the way he presents the relationship between Huck and Jim. All along, the two boys had been together passing through hardships and challenges during their adventure. They are seen doing different things together; for example have to hide the inheritance of the Silk sisters in a coffin away from the greedy â€Å"King† and â€Å"Duke. Huck even comes to a time when he had to decide whether to give the remaining Gherkin (food) from his provisions to Jim or take it himself (Paine Par. 20). Therefore every reader expects Huck’s emotional attachment with Jim to grow. However when Tom appears, a different picture is portrayed with Huck remaining quiet when, they endanger Jim’s life by not telling Phelpses that Jim had already been released by the former Slave master and instead decides to device a plan as part of their adventure. When Jim goes to get the doctor, Huck leaves and runs to his uncle’s place leaving his friend. So then I crept into a lumber-pile to get some sleep; and next time I waked up the sun was away up over my head! I shot out and went for the doctor's house, but they told me he'd gone away in the night some time or other, and warn't back yet. Well, thinks I, that looks powerful bad for Tom, and I'll dig out for the island right off. So away I shoved, and turned the corner, and nearly rammed my head into Uncle Silas's stomach! (Twain 367). The other problem arises because though the novel’s subject is directed to the theme of freedom, at the end Jim who is supposed to be free is not still free. This can be attributed to the mistake that Tom made though intentionally. Jim, who has been technically free for all that time they were in the adventure, is still bound in chains, first in the home of Phelpses before the escape and then by the locals who captured him when he went to bring the doctor who would treat Tom. It is ridiculous that Miss Wanton can not set Jim free when she is alive and has to wait till she dies and does it in her will. Old Miss Watson died two months ago, and she was ashamed she ever was going to sell him down the river, and said so; and she set him free in her will. â€Å"(Twain 383) In conclusion, it is clear that the work of Mark Twain was based on the theme of racism, slavery and freedom thus different readers can critic it using different views. The plot flows smoothly from the beginning but the problem arises in the ending as the reader is left wondering why there is no development in Huck’s character -who is the protagonist and who is supposed to develop in all areas as the plot develops.

Business Studies †Recruitment and Selection Essay

Every business or organisation has a recruitment department, which is often undertaken by recruiters. It can be undertaken by an employment agency or even a member of staff at the business organisation. Human resources run the recruitment process. Recruitment (run by the human resource department) is the process of finding the right possible candidates for the job. When the organisation knows what candidates they re looking for Advertisement is commonly used for recruiting the right employees. Recruitment process: A business or organisation must have a work plan in order to make sure that they find the right number of employees for their needs. When a business is looking to recruit new employees they need to be able to mention and define the main jobs and responsibilities that will be expected. During the recruitment process there are many stages that need to be followed In order to select the right candidate for the job. The recruitment flow chart: Job analysis: Job analysis is the first part of the recruitment process. This is when the human resources department needs to identify whether a new member of staff is needed or could the work be done by reorganizing existing staff or working over time. Or even consider whether part-time or full time appointment needed. Job analysis is essential for the recruitment process and this defines whether they need workers and is so will the business recruit internal or external employees. The human resources department will need to decide whether to recruit employees internally or externally. Recruiting internal candidates will benefit the business as this will increase their workers morale and their motivation will increase because there is a higher chance of them getting promoted than the external employees. Another advantage of recruiting an internal employee is there’s a lower cost of not having to go through training, as they already know the business. However the disadvantage is having to replace their internal workers. External candidates will also help gain advantage for the organisation as they will let the business find out more about the competition, gaining more ideas. The disadvantage of recruiting an external employee is the cost of training them to learn more about the business. Job description: A job analysis can be used to create a job description. The job description will describe how a particular employee is to fit into the organisation. A job description could be used as a job indictor for applicants. Alternatively it could also be used as a guideline for an employee to his or her role and responsibilities within in the organisation. Job descriptions can be used by organisations to provide information for use in drafting a situation vacant advertisement and for briefing interviews. he function for a job description can be very simple. It’s when the businesses human resources department will need to draw up a list of tasks that the job will involve and the responsibilities of the person appointed. This is good for a business to draw a list up of their specific job description as this gives not only employers but also employees an idea of what they’re looking for. So therefore the business will most likely attract workers that they appointed for. Person specification: Armed with this sort of specification, those responsible for recruiting and selecting someone to do a particular job have a much clearer idea of the ideal candidate. However at the same time those applying for the job have a much clearer idea of what is expected of them and whether they have the skills and attributes. The human resources department may set out for its own use a person specification. The meaning of person specification is identifying the personal qualities for example qualities such: * Experience: Someone with experience in carrying out a particular job who has a particular responsibilities should be able to draw on that experience n new situations. * Qualifications: Is another important part of a person specification. As they will have more knowledge then say someone who have no qualifications. Another advantage for a employee in having qualifications as this will lower the list of people wanting a job, for example if an employer has a long list of employees he/she will recruit either ones with experience or ones who have qualifications. The advantages for the person specification process in recruiting in staff, is the employers will benefit from recruiting experienced staff as they are able to do a range of tasks. This makes them more flexible workers, which in turn increases the output of the business. Customers often like to deal with experienced employees. Qualifications are also good measures of prior learning. The idea of qualification is that it prepares he employee to do a particular job or activity. Inn creating person specification, organisations will therefore need to consider the level of qualification required by a job holder. Job advert Job advertisements form an important part of the recruitment process. An organisation is able to communicate job vacancies to a selected audience by this means. Most job advertisements are written (or at least checked) By the personal department, a task involving the same skills as marketing a product. Advertisements must reach those people who have the qualities to fill the vacancy. Job advertisements take many forms, according to the requirements of the post. A good job advertisement, while providing prospect candidates with helpful information also helps to deter people who do not have the required qualifications for the job. Presentations of the advertisement is very important as it gives prospective employees a first impression of the organisation Application form: Having an application form is essential. If business’s or organisations provide an application form, it means that they’re looking for someone precise. This is good for the business, because the candidates have to right specific stuff that are required, which means the business can find the right employee. Where as some businesses ask for employees CV. In my opinion this is a disadvantage to the organisation, as the candidate can write what ever they feel, most likely something that will advantage them to getting the job. So therefore the organisation wont be able to find the right candidate to do the job. Interview: Interviews are very important in the recruitment process as this gives the employer an idea of what the employee is like and if he or her is suited for the job. Some business such as Marks and Spencer’s use a certain technique when interviewing new candidates. They would rather ask the interviewee open questions as this allows them to answer the question with longer sentences rather than yes or no answers. This gives the employer a bigger judgement ad a better feel on the employee’s personality. Business also try to focus on questions that involve; what? Why? When? And how? Generally speaking overall the interviewers should try to make the interviewee feel relaxed and comfortable so that the interviewee can show his or best side. An opening remark might be to ask the interviewee about his or her journey. Selection process: Recruitment and selection can be very costly process for a business. It takes a great deal of time to set up the process which includes drawing up a job description, advertising the position, sifting through applications, checking which application best meet criteria set down for the post, interviewing candidates and finally selecting the best candidate for the post. There is a considerable scope along the way for waste and inefficiency. For example, when a job advertisement attracts 100 applicants there will be a considerable waste of time and resources when reducing the list down to six. If you get your procedures wrong you may eliminate some of the best candidates right from the start and end up with six who are barely satisfactory. If you end up choosing an unsuitable candidate for the job, the company will suffer from having trouble within he organisation before walking out on the job and leaving the company o go through the expense of replacing him or her yet. Induction: Induction is the process of introducing new employees o their place of work, job, new surroundings and the people thy will be working with. Induction also provides information to help new employees start work and generally ‘fit in.’ Once the successful applicant has been selected and offered the post, the human resources department needs to prepare a suitable induction programme for when the new induction programme which should include; * An awareness of the workings and objectives of a business. * An awareness of health and safety issues. * Requirements when absent, ill or late. * Introduction to management and workmates. * Identification of any immediate training needs. I Training needs: As part of the induction process, new employees may be introduced to new processors or software that they are unfamiliar with. The employer should explain each of these processes to new employees, question them about their experience with the processes or software and listen carefully to their answers to discover their level of experience. For example an employee may be familiar with the Microsoft office software but may not have had the experience with spreadsheets. If this is the requirement of the role, then careful questioning will determine the skill level of the employee and the training required to enable them to do their job. Training may be carried out formally through a course r more informally by a colleague or with training in a timely needs and implementing training timely manner is important to ensure the new employees are equipped with the skills to properly carry out their duties. Application form: Having an application form is essential. If business’s or organisations provide an application form, it means that they’re looking for someone precise. This is good for the business, because the candidates have to right specific stuff that are required, which means the business can find the right employee. Where as some businesses ask for employees CV. In my opinion this is a disadvantage to the organisation, as the candidate can write what ever they feel, most likely something that will advantage them to getting the job. So therefore the organisation wont be able to find the right candidate to do the job. Both Application and CV form provide same information: Motivation theories: Financial: Wages, salaries and bonuses: Wages- time rate: Under this scheme workers receive a set rate per hour. Any hours worked above a set number are paid at an ‘overtime rate’ Salary: flat rate: This is a set rate of weekly or monthly pay, based on a set number of hours. It is easy to calculate and administer but does not provide an incentive to employees o work harder. Piece rate: This system is sometimes used in the textile and electronics industries, among others. Payment is made for each item produced that meets quality standards. The advantage of this is that it encourages effort motivates workers. However it is not suitable for jobs that require time and care. Also many jobs particularly in the service sector produce outputs are impossible to measure. Bonus: A bonus is paid as an added encouragement and motivation towards employees. It can be paid out f additional profits earned by the employer as a result of the employee’s effort and hard work or as an incentive to workers at times when they might be inclined to slacken effort for example at Christmas and summer holiday times. Commission: Commission is a payment made as a percentage of sales a salesperson has made. Output related schemes: Output related schemes are the most common methods used to reward manual workers most schemes involve an element of time rates plus bonus or other incentive. Standards are set in many ways, varying from casual assessment to a detailed work study, based on method study and work measurement. A standard allowable time is set in according to the stages. The workers pay is then determined according to the success of the third stage. Performance related pay: In recent year, the emphasis in a number of organisations has shifted towards performance related pay. Performance is assessed against working objectives and ‘company goals’ scoring systems are then worked out to assess performance against objectives and these distinguish levels of attainment, e.g. high, medium or low. Managerial jobs are most affected by performance related pay. Based on performance appraisal techniques, such as schemes have been adopted in a wide range of occupations, including the police force, universities, insurance and banking. Evidence indicates that up to three quarters of all employees are now using some form of performance appraisal to set pay levels. One way of rewarding performance is to give increments as targets are met, with the employee progressing up an incremental ladder each year. Profit sharing: Profit sharing is an incentive tool which involves giving profit related pay to employees or giving them bonuses based on the profit performance of a business. Using this approach employees are able to see the that the success of the company will also lead to personal rewards for them. Another example similar to profit sharing is a theory called the attribution theory which is often compared to profit sharing and the non financial appraisal. Attribution theory: All business have a need to explain the world, both to themselves and to other people, attributing cause to the events around them. This gives us a greater sense of control. When explaining behaviour, it can affect the standing of people within a group (especially ourselves). When another person has erred, the business will often use internal attribution, saying it is due to internal personality factors. When they have erred, they will more likely use external attribution, attributing causes to situational factors rather than blaming ourselves. And vice versa. They will attribute our successes internally and the successes of our rivals to external ‘luck’. When a football team wins, supporters say ‘we won’. But when the team loses, the supporters say ‘they lost’. Business attributions are also significantly driven by our emotional and motivational drives. Blaming other people and avoiding personal recrimination are very real self-serving attributions. They will also make attributions to defend what they perceive as attacks. businesses will point to injustice in an unfair world. They will even tend to blame victims (of us and of others) for their fate as we seek to distance ourselves from thoughts of suffering the same plight. They will also tend to ascribe less variability to other people than ourselves, seeing themselves as more multifaceted and less predictable than others. This may well because they can see more of what is inside themselves (and spend more time doing this). In practice, we often tend to go through a two-step process, starting with an automatic internal attribution, followed by a slower consideration of whether an external attribution is more appropriate. As with Automatic Believing, if we are hurrying or are distracted, we may not get to this second step. This makes internal attribution more likely than external attribution. Share options: Employees may be encouraged to take up shares in a company, often as part of a reward scheme. When employees take up these share options they are then rewarded according to the performance of the business. When the business does well so too does the value of their shares and the dividends they receive as a return to shareholders. Dividends are typically paid twice a year. Non-Financial: Goal setting: Establishing goals for employees to work towards can be an important motivational factor as the achievement of these goals then creates a sense of achievement and personal fulfilment. Goals can be established for an individual, team or for the whole organisation and achievement may be related to promotion at work. In order to direct ourselves we set ourselves goals that are: * Clear (not vague) and understandable, so we know what to do and what not to do. * Challenging, so we will be stimulated and not be bored. * Achievable, so we are unlikely to fail. If other people set us goals without our involvement, then we are much less likely to be motivated to work hard at it than if we feel we have set or directed the goal ourselves. When we are working in the task, we need feedback so we can determine whether we are succeeding or whether we need to change direction. We find feedback (if it is sympathetically done) very encouraging and motivating. This includes feedback from ourselves. Negative self-talk is just as demotivating as negative comments from other people. Depending on the type of goal we have, we will go about achieving it differently. A directional goal is one where we are motivated to arrive at a particular conclusion. We will thus narrow our thinking, selecting beliefs, etc. that support the conclusion. The lack of deliberation also tends to make us more optimistic about achieving the goal. An accuracy goal is one where we are motivated to arrive at the most accurate possible conclusion. These occur when the cost of being inaccurate is high. Unsurprisingly, people invest more effort in achieving accuracy goals, as any deviation costs, and a large deviation may well more. Their deliberation also makes them realize that there is a real chance that they will not achieve their goal. When we have an accuracy goal we do not get to a ‘good enough’ point and stop thinking about it–we continue to search for improvements. Both methods work by influencing our choice of beliefs and decision-making rules. Goal setting can be compared, in a financial sense with performance related pay as employees are rewarded in accordance with goals set by the company. Perks and status symbols: Perks and status symbols are useful motivational tools in a company. A perk is something extra that you get for doing a particular job. For example employees of a railway company may get free rail travel for them and their families. A cinema employee may get free cinema tickets. Status symbols are also important motivators. Obvious status symbols n is having a bigger office, or having a sign outside your door with your name on. People often respond very favourably to status symbols because these mark them out as being special therefore employees will be motivated to work harder in order for them to be the special person. Appraisals: Common stages of staff appraisals are as follows: 1. The line manager meets with the job-holder to discuss what is expected. The agreed expectations may be expressed in terms of targets, performance standards or required job behaviours- attributes, skills and attitudes. 2. The outcome of the meeting is recorded and usually signed by both parties. 3. The job-holder performs the job for a period of six months a year 4. At the end of the six months period the jobholder and line manager or team leader meet again to review and discuss progress made. They draw up action new action plans to deal with identified problems and agree targets and standards for the next period. Meeting training needs: Mentoring needs: Mentoring and coaching are seen by many organisations as essential ways of motivating employees so that they feel valued and cared for in their work. Mentoring involves a trainee being ‘paired’ with a more experienced employee. The trainee carries out the job but uses the ‘mentor’ to discuss problems that may occur and ho best to solve them. This approach is used in many lines of work. For example it is common practice for trainee teachers to work with a mentor who s responsible for their early training and development. The student teacher will match the mentor teacher before starting his or her own teaching. The mentor will then give ongoing guidance to the student teacher on how best to improve his or her performance. If the student teacher has any problems or difficulties he or she can talk to the mentor for advice. Coaching: Coaching involves providing individuals with personal coaches in the workplace. The person who is going to take on the coaching role will need to develop coaching skills and ill also need to have the time slots for the coaching to take place. The coach and the individual being. Acquired needs theory: Need are shaped over time by our experiences over time. Most of these fall into three general categories of needs: * Achievement (nAch) * Affiliation (nAff) * Power (nPow) Some businesses may have different preferences and will tend have one of these needs that affect the business more powerfully than others and thus affects our behaviors: * Achievers seek to excel and appreciate frequent recognition of how well they are doing. They will avoid low risk activities that have no chance of gain. They also will avoid high risks where there is a significant chance of failure. * Affiliation seekers look for harmonious relationships with other people. They will thus tend to conform and shy away from standing out. The seek approval rather than recognition. * Power seekers want power either to control other people (for their own goals) or to achieve higher goals (for the greater good). They seek neither recognition nor approval from others — only agreement and compliance. Identifying preferences A common way of discovering our tendencies towards these is with a Thematic Apperception Test, which is a set of black-and-white pictures on cards, each showing an emotionally powerful situation. The person is presented with one card at a time and asked to make up a story about each situation. Using it Challenge achievers with stretching goals. Offer affiliation-seekers safety and approval. Beware of personal power-seekers trying to turn the tables on you or use other Machiavellian methods. Make sure you have sufficient power of your own, or show how you can help them achieve more power. Defending Understand your own tendencies. Curb the excesses and, especially if you seek affiliation, beware of those who would use this against you and for their own benefit alone. * Atrribution theory†¦profit sharing (financial) and appraisal ( non financial) We all have a need to explain the world, both to ourselves and to other people, attributing cause to the events around us. This gives us a greater sense of control. When explaining behavior, it can affect the standing of people within a group (especially ourselves). When another person has erred, we will often use internal attribution, saying it is due to internal personality factors. When we have erred, we will more likely use external attribution, attributing causes to situational factors rather than blaming ourselves. And vice versa. We will attribute our successes internally and the successes of our rivals to external ‘luck’. When a football team wins, supporters say ‘we won’. But when the team loses, the supporters say ‘they lost’. Our attributions are also significantly driven by our emotional and motivational drives. Blaming other people and avoiding personal recrimination are very real self-serving attributions. We will also make attributions to defend what we perceive as attacks. We will point to injustice in an unfair world. We will even tend to blame victims (of us and of others) for their fate as we seek to distance ourselves from thoughts of suffering the same plight. We will also tend to ascribe less variability to other people than ourselves, seeing ourselves as more multifaceted and less predictable than others. This may well because we can see more of what is inside ourselves (and spend more time doing this). In practice, we often tend to go through a two-step process, starting with an automatic internal attribution, followed by a slower consideration of whether an external attribution is more appropriate. As with Automatic Believing, if we are hurrying or are distracted, we may not get to this second step. This makes internal attribution more likely than external attribution. Sex discrimination act 1975 Sex Discrimination Act 1975 The Sex Discrimination Act 1975 applies to men, women and gender reassignees and states that it is unlawful for an employer to discriminate or fail to prevent discrimination against a worker because of his or her gender, marital or gender reassignment status The Sex Discrimination Act 1975 states that there are two types of sex discrimination: Direct discrimination This occurs where a worker has been treated less favourably than another in similar relevant circumstances on the grounds of his or her gender, and the treatment has resulted in dismissal, denial of opportunities within or for employment or training, or any other detriment. Indirect discrimination This occurs where a provision, criterion or practice is applied equally to both male and female workers and three conditions are jointly fulfilled: * The proportion of one gender who can comply is, in practice, considerably smaller than the other; * A worker suffers a detriment as a result; * The employer cannot show the condition or requirement to be objectively justifiable. For example, indirect sexual discrimination could occur if an employer applied a redundancy policy by selecting only part-time workers. This is because such action would discriminate disproportionately against women, as over 80% of part-time workers in the United Kingdom are women. Race relation act 1976 The race relation’s act 1976 makes discrimination on racial grounds unlawful in employment, training education and the provision of goods, facilities and services. The act defines two main types of discrimination: direct discrimination and indirect discrimination. Direct discrimination Direct discrimination occurs when someone Is treated less favourably on racial grounds. Racial grounds do not only include grounds of race but also those of colour, nationality, citizenship and ethnic or national origin. For example a dress manufacturing company advertises in the local newspaper for a Turkish machinist, Indirect discrimination: Indirect discrimination occurs when rules, requirements, or conditions that appear to be fair – because they apply equally to everyone- can be shown to put people from a particular racial group a much greater disadvantage than others and the rules cannot be objectively justified. A racial groups may be defined by race, colour, nationality and ethnic or national origin. For example an advertisement asks for ability to speak Bengali. This requirement discriminates indirectly against people who do not speak Bengali and will be unlawful unless it can be justified by the nature of the job For example it would be unjustified to ask for Bengali speaker if the job involves working with people who can communicate well only in Bengali. Another example of an indirect discrimination is an advertisement invites applicants who speak English as their mother tongue. This requirement too, discriminates indirectly against people who speak English fluently, but not as their mother tongue. This kind of requirement will rarely be justified. If an especially high standard of English is needed for a particular job it would be better to ask for just that ‘a very high standard of written and spoken English’ or alternatively, ‘fluent English’ Example: the race relations act does not cover discrimination indirectly on religious grounds, but advertisements inviting Muslim or Christian applicants may discriminate indirectly against some racial groups, and the requirements must be justified by the nature of the job. A religious requirement may be justified for jobs connected with a church, temple, mosque etc and possibly religious organisations.

The propensity of people to steal items from hotel rooms linked to Dissertation

The propensity of people to steal items from hotel rooms linked to cost of room, education level or age of guests Why do people - Dissertation Example The objectives have been achieved based on qualitative primary data gathered through survey of consumers from two different cultures – The Turkish and the British. While studies have been conducted on consumer stealing habits in the western countries, no study has been found that compares the consumer behaviour of the Turks with the consumer behaviour in the West. Literature review (McGregor, 2000) suggests that culture has very little impact on consumer behaviour primarily because social and consumption values are different. The only noticeable difference that culture has an impact on is on the items that are stolen from hotel rooms. Economic background of the residents and the category of hotels in which the guests stay, make a difference in consumer theft. However, this too cannot be generalized because the emotional state of consumers also influences behaviour. Consumers may not even be aware that removing some items are considered theft or consumers who steal consciously may not be conscious of the implications of their action. The study highlights the limitations of the study and makes recommendations for further study based on the subject. Table of Contents Chapter I Introduction 1.1 Background 1 1.2 Rationale for the Study 2 1.3 Research Aims & Objectives 2 1.4 Structure of the Study 3 Chapter II Literature Review 2.1 Consumer Behaviour 4 2.2 Personality of Guests 5 2.3 Types of Consumer Misbehaviour 6 2.4 Consumer Behaviour and Emotional State 7 2.5 Consumer Behaviour and Morality 7 2.6 Consumer Behaviour and Technology 9 Chapter III Methodology 3.1 Research Philosophy 11 3.2 Research Design 11 3.3 Choice of Method 11 3.4 Research Approach 12 3.5 Data Collection 12 3.6 Sampling 13 3.7 Data Analysis 14 3.8 Ethical concerns 14 Chapter IV Findings & Discussions 4.1 Findings Overview 15 4.2 Findings from Primary Data 16 4.3 Discussion 19 Chapter V Conclusion & Recommendations 5.1 Conclusion 23 5.2 Recommendations for Hotels to reduce theft 24 5.3 Li mitations of the Study 24 5.4 Recommendation for further research on the subject 25 References 26 Appendix 29 Charts Chart 4.1 Demographics of the Respondents 16 Chart 4.2 Hotel rates in ? 16 Chart 4.3 Most Stolen Items 17 Chart 4.4 Items taken away but not considered stolen 18 Chart 4.5 Motive for theft from hotel rooms 19 Chapter I Introduction 1.1 Background Consumer behaviour has been of immense interest to marketers because it has been associated with how consumers make decision to spend their valuable resources such as time, money and effort on consumption related items (Schiffman and Kanuk, 1997 cited in Abdallat & El-Emam, 2005). However, the field of consumer behaviour stretches beyond purchase decisions. For instance, it is also the study of processes involved when individuals or groups have to select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. As Abdallat and El-Emam, citing Belch (1998), explained it also involves disposing of products and services and is not limited to purchase of goods and services. While the hospitality industry places consumers at a pedestal and all services geared towards his satisfaction (Harris & Reynolds, 2004; Aslan & Kozak, 2012), not all customers are functional and some behave in a dysfunctional manner to customer-oriented initiatives (Harris & Reynold

MyWorld Religion 'MWR' Creative Essay Example | Topics and Well Written Essays - 750 words

MyWorld Religion 'MWR' Creative - Essay Example religion merely on a physical level, assuming that it is worth just active involvement in church traditions which may compensate for any shortfall of character. This concept, however, sets believers to the perils of blindness toward genuine principles of truth which should be learned and understood by the heart. Hence, in this regard, I propose to establish belief in Faith-Centrism. Under this religion, there would be one God whose image or form is yet unknown but still an omniscient, omnipotent, and omnipresent entity anyone can speak to at any moment in all open spaces. There is no need for a firm embellished structure to house particular images or figures for which offerings must be made since worship by faith alone ought to be central and is not subject to judgment based on material possessions imparted. Faith-Centrism challenges a follower to exhibit true values of faith beyond public view or approval. For instance, showing compassion to someone in need is an act which, as much as possible, must not reap rewards by being seen and given any credit if faith must be kept pure. A believer is more spiritually attached when executing good deeds in secret because this way, he would be capable of meditative thought to weigh between pure and impure intentions. Moreover, Faith-Centrism shall have no administering priest to prevent the risks of formality people tend to become more focused on procedural custom rather than faith. It would be more appropriate to have organize brotherhood and sisterhood that would informally gather to share rich and colorful stories of faithful journeys in all walks of life. Any written code of ethic or conduct suitable should be personal and while I see it fit that the Bible or the Holy Scripture from the Christian tradition may proceed as the standard, nevertheless, a flexible interpretation is encouraged for all passages depending on how the biblical verses apply to one’s unique set of ways in dealing

The Use of Isotopes in Medicine Essay Example | Topics and Well Written Essays - 1500 words

The Use of Isotopes in Medicine - Essay Example These are the radioactive and stable isotopes. Bodamer and Halliday (2001, p. 444) define radioactive isotopes as those whose nucleus is unstable. Because of this, radioactive isotopes have a tendency for spontaneous decomposition, a reaction which involves the release of radiation. During the decomposition of a radioactive isotope, a helium nucleus is released, a process which leads to the stabilization of the isotope. On the other hand, a stable isotope does not have a tendency for spontaneous decomposition and as a result, these isotopes resist various forms of chemical alterations. Radioactive have been used widely used in medicine as agents of diagnostic processes. This essay gives a critical analysis ad discussion of the various uses or applications of isotopes in the field of medicine. Many chemical elements contain isotopes. Radioisotopes are often products of artificial combination of protons and neutrons. Artificial production of radioisotopes often employs protons and neut rons which do not exist in nature (Ruth, 2009, p. 536). There are a total of 1800 radioisotopes including those which arise from the decay of thorium and uranium in their primordial states. There are a variety of ways in which radioisotopes can be produced or manufactured artificially. These include neutron activation which is the commonest way of producing radioisotopes. This is done within a nuclear reactor. In addition, some radioisotopes are produced within a cyclotron in which deficiency of neutrons within a nucleus is achieved through artificial introduction of protons (Bodamer and Halliday (2001, p. 445). The artificial manufacture of radioisotopes is aimed at meeting their application in medicine. The radioisotopes used in medicine are known as radiopharmaceuticals. The following section describes three major applications of radioisotopes in medicines with the justification on why specific radioisotopes are used in the management of various medical processes. The disadvantag es associate with the use of isotopes is also provided later in the essay. According to Ruth (2009, p. 537), isotopes are used in nuclear medicine to provide diagnostic information which is used by physicians to diagnose various medical conditions. This is achieved through the imaging of organs such as bones, thyroid gland, liver and heart to determine their functioning. Prvulovich and Bomanji (1998, p. 1140) demonstrates 90% of the application of isotopes in medicine if for diagnostic procedures. Technetium-99 is the most commonly used radioisotope for medical diagnosis. Ramamoorthy and Binukumar (2010, p. 46) say that technetium-99 is used widely as a radioactive tracer. This isotope is commonly used because it is detectable within the body through the use of specialized medical equipment such as gamma cameras. Technetium-99 is releases gamma rays and this explains why gamma cameras are able to detect it within the body. More importantly, technetium-99 is relatively safer in diagn osis as compared to other isotopes. This is due to the fact that it its physical and biological half-life is short. As a result, it decays within 24 hours of exposure to the body. This provides sufficient time for the quick detection of chemical equipment while it keeps the exposure of the patient to the radiation as low as possible (Bodamer and Halliday (2001, p. 446). This demonstrates why this isotope is commonly applied in medical diagnosis. Prvulovich and Bomanji (1998, p. 1143) explain that isotopes are also commonly used in therapy.

English A1 HL IB Essay Example | Topics and Well Written Essays - 750 words

English A1 HL IB - Essay Example This contrast is a direct placement of Iago as the villain of the story since biblical tradition accepts the representation of Satan as something he is not. The audience of the time would have clearly understood the idea that by presenting himself as something different Iago has plans in place to act as the villain of the story and will bring harm to other characters. Another contrast which is made evident in the first scene is the contrast between Iago and Cassio. Iago compares himself with the present lieutenant and shows that he is more battle ready while Cassio is nothing more than a womanizing mathematician who can not be expected to hold his own in any battle. Additionally, Iago says that he has proven himself to the chiefs of the city several times over while Cassio has done nothing which is worthy of praise. A particularly strange comparison is made by Iago concerning the features of Desdemona and Othello when he calls them a white ewe and an old black ram respectively. This comparison works on several levels since Iago is accusing both the lovers of bestiality, he is comparing Othello’s old age with Desdemona’s young age and finally, he is comparing their colors to show the difference races these individuals belong to. All three are negative comparisons and serve to only heighten the indignation Brabantio feels at the disappearance of his daughter. In scene 2, there is an interesting comparison between Othello and Iago. When Brabantio and his men are approaching Iago and Othello, Iago asks Othello to go into the shadow yet he refuses. This shows the character of Othello that he believes he has done nothing wrong in marrying the person he loves. On the other hand, the character of Iago prefers to remain in the shadows and casts doubts as well as creates schemes while being in the shadows. When Brabantio confronts Othello, he makes several comparisons between Othello and Desdemona

The debate of online courses Essay Example | Topics and Well Written Essays - 1000 words

The debate of online courses - Essay Example One can also engage in web-based education whereby educational resources, communications, and accomplish all schoolwork activities via the internet. The following essay covers the main similarities and differences between online and traditional-based forms of education in order to enable learners decide which method best meets their needs. Similarities Everyone knows that obtaining a degree is not that easy and one has to struggle a lot. With the argument of joining a college, many learners wonder, which form of education, is better to pursue, whether online or on-campus. Although, both form of education are different from each other, there are a number of similarities seen in both (Bourne, 2004: 63). In both methods, there are assignments, teacher student interaction, and availability of reference materials. To begin with, the principal similarity of asynchronous online education vs. traditional education is availability of assignments. In any learning environment, assignments are v ery important. Schools would not be good learning opportunity if the learners do not incorporate what they learn in assignments. In both forms of education, there are individual and group discussion assignments. Such assignments include doing researches, answering group discussion questions, writing essays, and participating in class work, which are present in both online and traditional form of educations. For instance, presentations are not favorite top everybody, but they are given in class and online in a similar format of preparing to deliver certain information to the students. Even though assignments may be dissimilar in both education setting, both has similar intentions to help the learners acquire learning materials. Secondly, reference materials are highly valuable in any learning environment to help the learners acquire extra information especially when doing researches. The best form of reference materials are books, which are accessible in both online and tradition edu cational settings. In online learning, E-books make learning and referencing much easier and better. Students do not have to experience the burden of carrying heavy textbooks around (Bourne, 2004: 60). No matter whether one engages in online or traditional form of education, library will remain to be the main source of reference materials. This is because, in library, students have access to many textbooks and internet. Although every student requires his own reference materials relating to the course he is pursuing, internet is widely used and has become the main source of reference materials since one can access plenty of online books easily. Teacher student interaction is also another similarity found in both asynchronous and traditional form of education. With many learners, social interaction is a principal aspect of the campus experience. If one is planning to meet new friends and expand his social and professional networks, it is then essential to attend classes on campus. Ho wever, web-based education is not totally devoid of social interaction. Online learning involves video conferencing, and message boards, which ensures link between the students, classmate, and the tutors. In addition, online learning involves people form all the United States, giving student’s opportunity to interact with new people whom one would never meet on campus. Differences Flexibility E learning

An experience Essay Example | Topics and Well Written Essays - 250 words

An experience - Essay Example Despite of my repeated requests, he insisted on driving. I gave up after trying for a very long time. He was driving very fast and did not take care of the speed limits of the road. His rash driving led to us being stopped by the police. They performed the alcohol test and his alcohol level was above the normal limits. We had broken the law and we had to face the consequences. We were locked up in jail. Our parents reached for our help. They paid the fine. It was a very difficult situation for me. I found it very difficult to face my family and I had placed them in a tough position. I felt very ashamed. I learnt an important lesson that rules and regulations are meant to be followed. This is not only for the good of the society but also for not letting down your family. When I saw the concerned faces of my parents, I realized how reckless I had been. I analyzed that from that day onwards I would always follow the correct path and never let my parents down. My personality has been determined by both environmental as well as genetic influence. The occurrences of my life have alerted and shaped my personality but my response to these occurrences is determined by genetic influence. This is owing to the fact that there are many situations in which I see myself reacting in a similar manner as my father does. Thus my personality has been molded by both genetic and environmental

Patch 1,2 and 3 Essay Example | Topics and Well Written Essays - 2250 words

Patch 1,2 and 3 - Essay Example People are, in most cases,compelled to learn more than one language at a time, the existing knowledge of a native language affects both the pace, and level that one learns a new language. Young learners always think in their native language and relay the information in the new language. This breaks a number of semantic rules governing the use of the new language and if not corrected in time, its effect may last to affect how he or she uses the new language. Additionally, the teacher of the new language and his native language influences the manner in which their students learn the new language. In the Western world, students of new language always seek the services of a native speaker of the new language or travel to a country of the new language to learn. In the developing world, students learn second hand languages taught by fellow natives. The teachers therefore break a number of rules and pass the broken languages to their students. This explains why the English spoken in a numbe r of African countries is either pronounced differently or infused will local pidgins. The student in the case study suffers from the influence of mother tongue too. From the way he writes, it is clear that he is not an English native speaker. French sounds like English in a number of ways, some of the French words sound and mean the same to other English words. However, the greatest difference between English and French is the French attach gender to most of its words and sentences. From the write up, it is evident that the writer is trying to keep up with the English language requirements but because he keeps thinking in French, he finds himself attaching a gender to some of the English words. A remedy to this is constant practice and the ability to detach from the use of a native language while learning a different language. It is never possible to abolish the use of the first language especially when learning another but learners need concentrate on the new language and use the semantic rules of the new language. This way, they minimize the number of grammatical mistakes they make on the new language. This also makes the learning a lot faster. Another key factor that affects a learner’s ability to learn and use a new language is age. This factor is debatable but most scholars concur that young learners usually master the rules of a new language faster than older learners do. In young age, people are not preoccupied with other businesses, as is the case in old age. Children will therefore concentrate more on the new language and master it faster. Additionally, this has also contributed to the fact that children interact more with their peers than adults do. It is in these interactions that they learn from their colleagues the new language and the rules that govern the usage of the new language. Despite the faster speed of learning a language at a younger age, it is also evident that young learners have a tendency of forgetting a language that they do not use faster. There is no remedy to this apart from continuous practice and the usage of the multiple languages one learned. The writer in this case is an adult learner. His age is best determined based on the issues he addresses in his article. Some of the themes he struggles to raise are those that children cannot possibly comprehend. Writing is different from speaking.

Global Human Resource Management in the Aviation Industry Research Paper

Global Human Resource Management in the Aviation Industry - Research Paper Example Airline leaders and managers must align their management practices especially HRM with the rapidly changing business environment. With most accidents in the aviation industry occurring due to human error, special training programs that reduce human error and increase the effectiveness of employees in the industry such as flight crew attendants, aviation engineers and pilots. HRM should focus on crew management programs that improve operational performance, situational awareness and decision-making. HRM policies are necessary in designing training programs to enhance the performance and efficiency of employees in the aviation sector. Most airliners operate in a global environment across different continents. In this regard, managers must adopt global human resource practices in line with the cultures and practices in the respective countries of operations. This research examines the HRM strategies and practices in the aviation industry. It examines the efficient HRM practices necessary to operate in the highly competitive and globalized aviation industry. It investigates the training design programs necessary t o avert human errors and improve efficiency among employees in the aviation industry. HRM deals with the management of people within the workplace and creating a favorable employer-employee relationship. Particularly, HRM is concerned with improving the performance of the employees in order to achieve organizational objectives. HRM is also important in improving the satisfaction of both the employees and the clients. HRM is very important in the success of any business such as the aviation industry. In the aviation industry, HRM improves customer satisfaction and minimizes the risk of human errors that could be fatal and cause accidents. Durai (2010) elaborates that HRM is wide and contains many factions such as job design and description, employee selection and training. Other divisions of HRM include project appraisal and reward systems. HRM has a

The Strange Case of Dr Jekyll and Mr Hyde Essay Example for Free

The Strange Case of Dr Jekyll and Mr Hyde Essay Discuss the authors theme of the duality of man and the techniques he employs to convey this to the reader. Robert Louis Stevenson was one of the most pioneering authors of his time, and is seen in the modern literary world as an author of extraordinary human understanding and an author who wrote way ahead of his time. His knowledge of the era in which he lived is now seen as praiseworthy, as his themes were often underwritten with the tones of the era that he wished to address. The Strange Case of Dr Jekyll and Mr Hyde has such clarity in theme and message that it is, upon reflection, an effective insight into human nature. The novella begins with the introduction of the character who becomes the narrator of the story Mr Utterson. His friend, Mr Enfield, tells him a story about a mysterious man who trampled a small girl by night. This intrigues Mr Utterson, and soon links between this man, named Hyde, and a respectable doctor (and a friend of Utterson) named Jekyll. Utterson immediately believes Hyde is blackmailing Jekyll, but as the story unravels, we discover Jekyll and Hyde is actually the same person. Jekyll eventually realises he will succumb to the power of his alter-ego, and debates what Hyde will do after his potion runs out it is revealed midway through the novella that he takes his own life. Stevensons use of the theme of duality of man is one of the most effectively hidden, but most profound, studies into human character in Victorian literature, and the author uses the intelligent character of Jekyll to self-chronicle the change that take place. This becomes apparent in the early stages of the novella, when Jekyll asserts that the human soul could be seen as a battleground between an angel and fiend. This shows Jekylls self-awareness and, despite this, Jekyll still succumbs to the evil will of Hyde. This could be explained by another section of his own narrative, in which he sees no repugnance as he sees himself as Hyde for the first time, and even that it is rather of a leap of welcome. This is the polar opposite of the feelings of the others in the story who witness Hyde physically, all of whom describe Hyde as offensively ugly and deformed. This highlights that every man harbours a secret willingness to commit these crimes and see themselves without the morals and civil attitude we abide by. One of the most clear hints at the authors main theme comes with the final chapter in the novella, and once again Jekylls narrative. He insists, repeatedly, that man is not one, but two, and he then goes to describe how he has always had an inner darkness that he has repressed. The importance of Jekyll as the one of the main ambassadors of Stevensons theme in the story is obvious and it can even be said that Jekyll personifies the thoughts of Stevenson and his ideas. Stevensons effective use of setting and contrasts in this setting is another key method he utilises to illustrate the split personality of Jekyll and Hyde. London is frequently described very fully and with a lot of detail in the novella, however the descriptions are not consistent and reflect the mood of the main character. In the middle of the novel, when Hyde murders Sir Danvers Carew in cold blood at night, London is full of a glow of rich, lurid brown through the eyes of Mr Utterson, suggesting that the darkness and evil of Hyde is beginning to taint Londons very atmosphere, much like Jekylls steady tainting of his own body. As the narrative progresses, a thick fog begins to descend upon the city, which progresses as Hydes reign of senseless murder, and Jekylls crisis of control over his alter-ego, deepens. At the beginning of the story, though, London is described as bustling centre of commerce. Clearly, the author uses the setting as another means of allowing the reader subtle access to the changes between Jekyll and Hyde. Often throughout the novel, the characters who are speaking or narrating, or even the third-person narrator, refuse to communicate their fears or disgust at what is occurring. Such failure of articulation is present even from the start, as Utterson and Enfield refuse to discuss the nature of Hydes personal appearance and characteristics. Whilst this could be easily be attributed to natural disgust at Hydes physicalities, further similar events cannot be explained so easily. The most apparent example of this rejection of language comes when Hydes sordid behaviour and his life vices are not described. This could be due to the period in which it is written Victorian society was one of ignorance and self-promotion as opposed to truth although this explanation doesnt cover it completely. More likely is that Stevenson wanted to expose this nuance of his era that he had a dislike for, and wanted to allow the majority of the horror of Hyde to be personal to the reader, to allow them to decide just how far the duality of man could be applied to them placing a definite article on Hydes most appalling aspects would allow the reader to convince themselves that this split personality does not affect them, whereas leaving it open does not give them this comfort barrier. Amorality is one way of interpreting Jekylls split personality, as Hyde seems to represent Jekyll without his moral barrier and reputation to uphold; however, this could also be interpreted as immorality the crucial difference is the knowledge that the moral boundaries exist in the first place. It is never quite clear if Hyde realises what he is doing is wrong, suggesting amorality, however the fact he takes great pleasure in killing suggests much the opposite immorality. Even though Hyde is often referred to as being animalistic in appearance and nature Utterson even describes him as a troglodyte, a very primitive creature his pent-up anger and frustration that is always released in a shocking way is immediately applicable to most urban readers leading to the shocking revelation that Stevenson not only hints at mans duality, but as civilisation as a whole on the outside, it is amicable and genial, but inside it harbours fury and madness. This is another effective method of demonstrating the stark contrasts in human nature and the duality of our very being. The ambiguity of Stevensons overall message actually becomes another method of enhancing its effectiveness. The actual duality of man could be described as being a complete contrast that is, we are all Jekylls with a Hyde waiting below our civilised faà ¯Ã‚ ¿Ã‚ ½ade. Clearly, this would show that the interrelation between the characters is the most affecting and thought-provoking part of the novel. However, the other interpretation of the theme, equally backed up with evidence, is that we are all, in essence, one hundred percent Hyde with a veneer of civilisation in Jekyll. The fact that, in the text, Jekyll eventually loses all control of his transformation into Hyde and, eventually, any semblance of his old self altogether, is proof of this. This is the much more shocking of the two possibilities, suggesting that our very world is a cover and humans left to their most immoral and animalistic devices are akin to the revolting Hyde. The combination of possibilities left unsolved at the end of the novella makes the theme much more compelling and intriguing as the hints left question the society in which people live, as well as challenging them strongly and directly. The Strange Case of Dr Jekyll and Mr Hyde is a perfect example of a well thought-out, universally applicable and well-written story. Stevenson has set out from the beginning to make a story that will not just live long in the memory of the reader like so many other themes, but rather it will challenge the reader to search themselves for the personality traits that make Hyde such a revolting, but strangely fascinating, character to study. The duality of man is a theme that could be covered with an indirect and abstract plotline but Stevensons choice of making the thriller so personal and penetrating has changed the way the authors of today relate to the reader and communicate their themes.

Company Profile For Shine Communications Business Essay

Company Profile For Shine Communications Business Essay The assignment mainly focuses on understanding the nature of small business with the variety of business and management concepts. In this assignment target on performance evaluation of small business, applying changes to improve business performance, assess business objectives and plans , introducing new business plans. Scenario 1 Company profile for Shine Communications Among almost all the marketing communication agencies Shine Communications is ranked as one of the best small company in UK. Shine Communications was founded in 1997 as an agency for public relations and marketing communication and the company runs on four basic values: Smart, Fresh, Connected, Committed. Shine Communications awarded as the best small business / company at Sunday Times Best Small Companies To Work For 2012 and also the CEO Rachel Bell was recognized as the best leader. The company is changing day by day with the latest requirements. Shine organize many campaigns under different ways but the major way of delivering is social media activities. Team strength of the company is highly counted in scale of small business. Shine Communications is running with a team around fifty heads and they are able to work with most strong brands around the world. SWOT analysis for Shine Communications Strengths Market position Shine Communications is the most sought after personal relations agency over five years in UK. Working Partners Shine Communications has strong working capacity with strong brands across the world as BARCARDI , ebay, paramount , Intercontinental hotel group etc. it is a huge advantage for Shine Communications to have such large dealers in their business. That cause to build a magical reputation to the company name. Diversification Shine Communications is well diversified across their pattern of delivering campaigns. Shine 1 is the place where all the campaigns are built on with strategies , valuable ideas and PR related materials via marketing mix. Shine 1 also focus on delivering solutions for brand Management. Shine Studio capable enough to deliver high quality collateral design , production of videos, photography to client. Shine Live is currently engaged in for develop events , direct marketing , sampling , guerrilla marketing. Shine creations are mostly backed by social media. This way of interacting is highly demanded. When comes to Shine Social Media it based on five C s ; content, channel, community , carrots and connection. The diversifying factor within the business is attain higher strength to the company. Research and Development For the development and sustaining in the industry each and every business need RD. Shines Communications particularly does not has a department to carry out such procedures. But they always alert on latest trends and fashions in market , culture and society. In that way they are able to keep their campaigns refreshing. That ability of being alert add more and more values to the business. Weakness Revenue Concentration When compare to the same scale business the expected revenue is not much satisfied that is about  £35000 (36%). it is not enough revenue because the company operates under different categories. Count of heads Shine Communications work with a team of less number about 56. All the functions carried out by them in a tight schedule. In one side it adds weak point to the company . Opportunities Client Base The company has the ability of building strong client base due to the versatility behavior of the company. At present they are also working with iconic brands in the market under different categories. As the company get to know day by day ,with their achievements and awards it will lead to marketing efficiency in the industry. Threats Shine Communications has to face competition posed by other local small firms with the special client base they have from surrounded areas. And also the competition from large scale PR firms that serves nationwide. Analysis of the business performance Performance of a company depends on different factors. To evaluate performance of a company comparatively Porters five forces model gives a large cover up. The task facing managers is to analyze competitive forces in an industrys environment in order to identify the opportunities and threats confronting a company. Michael E.Porter of the Harvard school of business administration has developed a framework that helps managers in this analysis.(Morden ,2007) According to the Porter establishment of many companies pose a threat. Industry of PR is fully filled with thousands of companies , so the buyers can easily move on to other company. As PR is not much capital oriented industry so entry is much easier compare to another industry. so there is high threat of new entrance. Bargaining power of customers is the power customers have to stress up companies in a particular industry. In PR applying this factor is not identical. Some firms highly depend on customers while others neglect that so the bargaining power can be ranked as moderate factor. PR is a industry build with knowledge. It is very hard to find good PR people so they can demand more. There is competitive rivalry among companies in the PR industry because loosing a one customer may cause to lose ten. Value chain analysis contains interlinked activities that finally targeted to achieve customer needs and requirements. In each stage it adds value to the final product. In the industry of PR it targets to grant customer satisfied final product. Activity of the value chain consists which are related to sales, marketing, promotional. As a small business in PR industry it needs to pay attention on that activity. Elements of service represent activities related to after service, assisting, handling complains. As a company in PR industry it is highly connected with those element. Scenario 2 How to overcome weaknesses As pointed out in SWOT analysis there are few weaknesses identified. The less revenue compared to other companies in PR industry is an issue related with the company. To overcome this problem company needs to focus on generating more and more profits. For that they need to target as well as high budget and low budget campaigns. Because sometimes profit margin of low budget is higher than profit margin of high budget. And also they must carry out promotional campaign emphasizing their awards in order to attract more and more valuable customers Strength of a working team is not always depends on count of heads. But in Shine Communications there are only 56 employees in the company. Because they are in PR industry they always have to deal with people who need everything perfectly done. As the few number of work force they have a very busy and tight work plan so sometimes they have to face problem of flexibility when dealing with customers. So it is better to hire well selected employees to overcome being inflexible amidst customers. How to maintain and strengthen existing performance Shine Communications operates with core values inside the business that helps to run business functions smoothly. That leads them towards more achievements. In order to maintain performance they need to refresh their ideas continuously. Customers expect different type of outcomes from the company. Identifying new trends in cultures, market and society is important because customers preferences change with those trends and factors. In this type of business it is needed to build great team spirit and relationship. To strengthen up existing performance in a company team playing plays vital role. Shine Communications already having good team spirit and that should be keeping up and strong to maintain performance. Shine Communications reach their customers in different ways and they value their customers. It is better to tie up a knot between customers in a small scale business because one customer means lots. To attain more performance it is required to value people indeed. Performance of a company rather depends on capabilities of the employees of the company. So in order to acquire high performance it is needed to improve performance of individuals. For that employees should be trained, push to gain new knowledge, encourage to learn. Those will definitely leads to improve performance of the company. New area which the business could be expanded It is a way of performing well by entering to a new field of business. As a company in the field of PR the Shine Communications can expand their business operations in to different fields. As per the behavior of the business and the way they conduct their business activities most lead to the sector of marketing research. Marketing research is the function which links the consumers, customers , public and the market through information. Information used to identify define marketing opportunities and problems , generate refines and evaluate marketing action and activities monitored marketing performances and improve understanding of marketing as a process(Macolam,2007). Shine Communications already in the position of understanding behavior of customers and they are deeply study the changes in market as well as every aspect of the society in order to carry out their campaigns. So shine communications has a passion for researching. In a marketing research it is important to measure what we done. Validity refers to the extant to which we captured data and are we measuring what we intended to measure(Naresh,2006) . Shine Communications measure the output of their effort that they achieved the required target. So by using those techniques they will be able to measure the impact and benefits of conducted marketing research to a particular company. Scenario 3 Identify and assess the existing business objectives and plans Objectives of a business define where the business wants to go in future and what we want achieve in a given period of time(Baker, 2008). Shine communications are in a plan of getting more and more closer to their customers in order to deliver standard service to them. As per the Truban(2002) the customer is the person receiving the outcome of the campaign in fact we must look at the deepest level of specific satisfaction. So according to that shine has a plan to customize their distribution channels suit to the present day demand. They are planning to use LIS Shine the mailing list and other social web sites to make aware and advertise what is happening , new posts , new applications for those who are interest. According to the Rothwell(2004) the main objective of staff training and development are to improve the quality of employee for achieve different tasks. Shine is not in strength of allocating time for series of training and development. But they are having a plan to develop s kills of their employees by using twitter and LinkedIn. In that method they are having objective to allow their members to share skills and experience with others over the social media. Revise the existing business plans of the organisation and suggest new business plans As per the Pinson(2004) business plan is extremely important for the success of business and it is main purpose is to give a picture of the future business. Business plan is very much important to have a integrated vision about the company , mutual understanding among the team , recruiting, determine financial requirements and many more things. Shine Communications should focus on raising their profit margin for that they need to develop business plans in order to achieve that task. Also the company must concentrate on recruiting procedure. To build up strengthen high spirit team they must have a good plan for manage human resource. According to the new business era suggested Shine Communications is needed to develop new business plans and objectives in order to capture the market. Business plan is not a fixed written document that cannot be amended according to the changes within the company (Carig,2009). So as the suggested new business field of marketing research they are expected to develop new aims and objectives to the company s business plan. First company needs to develop a methodology to conduct the researches. That means they should experiment on different ways to gather information and measure the result. The best result methodology can be selected. Then the company needs to hire capable human resource to carry out field work as well as indoor work. Then they must develop a business plan to promote new business area to existing customers , new customers and outsiders by social media. à Ã¢â‚¬  Ãƒ Ã¢â‚¬  Ãƒ Ã¢â‚¬   Prepare an action plans to implement the suggested changes According to the ideas of Bozeman and Straussman(2003) action planning guide to day today activities in a small scale company. It should be a strategically build up framework that must significantly impact on the business activities. It is important to plan operationally and strategically when a company move to a new business , product or service. As per the ideas of Homburg , Kuester , Krohmer(2009) when preparing a action plan first required to develop statement of what must be achieved. In there it is needed to specify the types of the outputs and results that should come out. Then it is needed to spell out the steps that need to follow in order to achieve the objectives and how it is going to take place. Each and every step of the action plan should be carried out carefully by delegating the responsibilities and power. To determine the best methodology first need to collect information from direct contacts already they have with the company. Then focus on small and medium scale g roups to collect information. Then use shines social media activities in order to gather activities. After collecting enough information it should be processed to select the best methodology. For the selecting appropriate methodology company has to follow above specified steps accordingly by the existing staff in a given timeframe. But for the future tasks the existing staff not be sufficient enough and they are not technically and skillfully ready to carry out the tasks. So the next action should be recruiting research capable human resource to the company. Then they will be able to carry out the next level tasks efficiently and effectively to meet customer requirements Scenario 4 Outline the changes of the organization with the new revised plans The rapid change affects the organization development as well as the organizational environment. The transformation of the organization can be a competitive advantage while it may cause to collapse the entire organization structure (Hudson , 2001). Organizational structure As per the idea of Robbins(2007) structure of organsation reflects the meaning of framework organized on the group who are connected under one roof. It shows the way they are working , power delegation , responsibilities , leadership and how the decisions flow. According to the new plans the organsational structure is liable to change. Because of the new recruitment procedures and new business field new posts are generating , new leaders are emerging . so the existing structure of the organization has to change according to new business plans. Business policies According to the Smith and Fingar(2003) business policy provides guidance to predetermine aims and targets of the company to cover up aspects of structural , functional manner. With the establishment of new business field in a existing company it cause to do changes in the existing business policies. Impact that the proposed changes on business and personnel Small scale enterprises rarely believe in policy changes and business changes. They mostly do changes with the intension of creating better work place and work environment (Obien 2011). In the Shine Communications the changes going to made may occur different impact on both business and personal. By proposed changes the business will get new dimension towards the success. The business will be more profit oriented in a budgeted framework and have to focus on both iconic brands and locally distributed brands. Shines policy changes may lead business to more and more customers locally and nationally. Until new policies and practices become familiar and established organizational performance can be affected according to the changes made. Performance may grow up while employees are confident enough to suit with the new business procedures (Smith and Fingar 2003) With the new business aspect employees should be able to work in each and every department without any hesitation. For that the existing staff need to study the new business area and its operations thoroughly. Because being a small scale company no one can limit only tone field of activities. They are expected to get on the job training by sharing experience among one another. Managers are to use the listening and questioning methodology that transfer employees to correct frame work that leads to target organization objectives in a team spirit (Conaty and Charan ,2011 ). To build up team spirit within the organization there should be a bond between new and existing staff. For that it is required to plan and develop campaigns which allows to join together and share skills and experiences. That changes help to develop employees personally and finally it leads to whole performance of the company. How the changes on business going to manage and measure the performance As per the ideas driven by Pinson(2004) significant changes within a business may cause to change management , production , policy negatively. When applying changes to existing business it is needed to systematically minimize negative effects on the business functions, employees and management. Specially there can be competition among new and existing employees because of the level of skills and experience. A smart competition can be admired but if it is growing up to rivalry it should be attended. Employees with different abilities must be appreciated while giving others a chance to improve their skills. The term diversification is connected with changes of a business function , market , product line . Diversification can bring business towards while much diversification pulling business backward. By adding more business fields to the existing business it may cause complex situation because of too many business functions and activities. But by concentrating on each and every functio n clearly and particularly identifying specific factors the negative impact on business can be reduced. As per the Malhotra(2006) performance of a new plan should measure and report in detail in order to significantly identify. Performane by daily basis Tasks of new plan Task1 Task2 Task3 Task4 Task5 Task6 1 2 3 Total value 4 High performance 3- Average Performance 2-Poor Performance 1-Not performing Conclusion The business environment of small scale business is rather different to large scale business environment. Business functions of a small business is not much complex to understand and also it is easy to measure the performance. The selected company has activated business plans and it can be advanced by applying minor changes. Though it is an small company changes in business policies , business functions and objectives cause large impact on the performance of the company.

Analyze The Haagen Dazs Marketing Essay

Analyze The Haagen Dazs Marketing Essay Through this assignment we are going to analyze the Haagen Dazs ® brand and the strategy that theyre adapting, in order to achieve and maintain the luxury image of this product. The interesting thing with this brand is that it belongs in one of the most valuable brands, despite the fact that it belongs in a very difficult industry for luxury brands, as the ice cream industry which is considered as a low cost industry. But Haagen Dazs, by continuing its excellent job in quality and launching of new unique flavors, is still enjoying its premium brand position as well as high price and profit margins. This story will prove us how a brand in a low price selling industry and specific target group directions can differentiate its position and build a luxury brand icon and targeting in customers that are willing to pay premium price in order to taste the world best flavors. We will also notice that too much advertising in TV, Radio is not the key marketing issue, since Haagen Dazs has bee n mainly developed as a luxury ice cream due to the world of mouth advertising. It is impressive that this brand has made its first advertising TV campaign in 1983, after almost 60 years and having already being famous for its luxurious positioning and well known as the creator of the luxury ice-cream category. Haagen Dazs started its history in early 1920s, thanks to the dream of the young Reuben Mattus. Mr. Mattus was working in a family business, transferring with his bicycle ice creams to their customers in the streets of Bronx in New York. This small family business was developing business in the same local way until 1960. It was then that Mr. Mattus took the big decision, supported also from his wife, to change the function of the business and targeting in further development of their products. He set up the brand name Haagen Dazs and the company begun with three basic flavors, focusing always in premium quality production. This was the reason that the ingredients were only coming from their country of physical production. Dark chocolate from Belgium, vanilla beans from Madagascar, macadamia nuts from Hawaii. In contrast with other ice cream producers, Haagen Dazs is using a high percentage of milk and cream, to create an original and more dense ice cream. Fresh cream and egg yolk wer e used to give the ice creams a rich creamy flavor and fresh skimmed milk was used for the body and texture of the ice cream http://www.icmrindia.org, (viewed 21 March 2011) . Having reached the premium quality the product became famous very quickly, and the demand started growing due to the mouth advertising only. In the start, Haagen dazs ice creams were only placed in luxury shops in New York and after were further distributed in the southern coasts of United States. By 1973, the brand was further distributed in the entire cities of United States. The first Haagen Dazs shop has been opened in 1976, by Mr. Mattus daughter, Doris. This strategic move was resulted of a huge success and as a result Haagen dazs products were spread in all United States. In 1983 Haagen Dazs brand was sold in Pillsbury Company and then in General Mills group, since Pillsbury was acquired from General Mills in 2001. Pillsbury was truly committed to the dream of Mr. Mattus and the ice cream remained in the same quality level with a large variety of unique flavors, spreading the variety in more than 100 flavors, including ice cream, ice cream bars, ice cream cakes, frozen yogurts, sorbets. General Mills group is operating in a global level and has reported in 2009 $14,7 billion turnovers and net profits of $2,6 billion. (According to General Mills annual report, 2009). Untitled.png 2. Brand Analysis 2.1. Positioning Haagen Dazs is positioned, mainly based on its products and service differentiation. As we have referred, they are trying always to maintain the quality due to the special selected ingredients coming only from their physical country of origin. In addition the high cream density, with no excess air is offering truly unique ice cream experience. In order the quality to be ensured, the company is strictly testing daily not only the suppliers, but also all the phases of manufacturing processes. The company fulfills its brand image with a big variety produced only by the best ingredients around the world. Its position is also based on their image differentiation following always a luxury brand strategy. There is a specific logo with golden colors and black fonts in order to pass the luxurious icon. The logo is also accompanied with the moto made like no other ®. All the advertisements are focusing in highlighting the luxury flavors of the products and the unique exotic tastes. 2.2. Target Group Haagen Dazs has differentiated its target group from the start of its growth. While the ice-cream industry was considered worldwide as a low price industry and mostly targeting in small ages, haagen dazs has from the start been focus on adults, who love the luxurious ice cream flavors. An important reason for taking this choice, has been their premium price strategy, since only the financially independent adults could spend more money for high quality ice creams. The second target market, are the health conscious adults, who are interested in desserts but they prefer natural ingredients and low fat substitutes. Focusing only on these two target segments, they might have a small market potential, but the profit margins are much higher. With this differentiation Haagen dazs is playing alone in this interesting market field. 2.3. Segmentation Haagen Dazs is segmenting in its business according to three major segments. These segments are, demographic, socio-cultural and psychographic. Looking on demographics, the company focuses on adults who have higher income and could spend in luxuries as for example premium price ice-creams. But beside of the age, they often tend to approach couples, by relating many flavors with romance advertising and pleasure that can be earned when a couple tastes a haagen dazs dessert. The second one is the socio-cultural segmentation. Intercultural management has been very successful by the haagen dazs marketers. Big variety of flavors can cover any need according to each countrys habits. For example, Europeans have some preferences in alcohol drinking, while Asian people have preferences in teas. Islamic countries are negative in romance images, while western populations are more enthusiastic on that. The third segment is according to psychographic characteristics. There are many people who love luxurious brands and need of being members of this brand category. Usually they feel more special, different and in higher quality level than the others. These category of people are too emotionally linked to brands and since branding is mainly emotional based, this target segment is very important for Haagen Dazs. Thus, in the haagen dazs shops the company tries to train the franchisers to focus on a high quality service, behavior and keeping the products within a way that they can be always fresh and delicious. 3. SWOT Analysis Strengths Well known brand synonymous with a history of luxury, premium ice cream leader producer. Strong market position. Intelligent market targeting and segmentation. Weaknesses High distribution cost. Bad image of many franchise shops, non related with the brand image. Opportunities Ice cream market is growing. Outside lunching is increasing. Development of other markets, BRIC markets. New trend in creams placement, i.e. cinemas, ho.re.ca. Threats Ben Jerrys competition. Nestle integration in the premium price ice cream market. Increase of ingredients price, oil price, distribution cost. 4. Marketing Mix Product As we have referred the production of the product is based on high quality ingredients and rich creamy taste. The packaging is also important, having a specific protective cap to assure the material in each pot. The products are categorized by size, in individual cups, family caps, bars, sundae cones, and high weight packages for mass sales. (5kg, 10kg, etc). Very special flavors are often produced in limited quantities and higher prices, reminding the luxury brand strategy. Place Haagen dazs is directly distributed with refrigerated vehicles to the customers. Customers might be super markets, high class shops, high class restaurants, hotels, food industry chains, i.e., pizza hut, simply burgers, movie places, i.e. cinemas, movie selling shops, other known chains, i.e. IKEA, cruise boats and finally to the haagen dazs franchise shops. Price The brand is characterized of a premium price, which is excused due to the ingredients and the high taste quality. Price varies among the several flavors. Haagen dazs is still the price leader and the competition as for example Ben Jerrys, follows H. Dazs strategy. Promotion The product is not so much advertised in mass media as are TV, radio. It is mainly advertised in printed themes. All advertisements targeting in express the product quality and the differentiation against competition. Trade marketing is more developed than other means, sponsorships and events are also usual methods. Advertising is mainly focus in haagen dazs credentials. 5. Evaluation of H.D. brand Strategy -Recommendations Haagen Dazs is a very well established brand in the ice cream industry and has been successfully placed in many countries worldwide. Focusing on the adults has been a brilliant idea, because of income advantages, high tighten-emotional relationships with brand lifestyle. This generation is much more recognizing and desire high quality, in comparison with the youngest one, who looks more as turn around consumers. The company should continue targeting on the adults, but they must not forget that the younger generation is also growing. It might be a good period in start searching their mind and introducing the brand value to this generation as well. Romance flavors might not be so successful, because they are mainly addressed to younger ages. So, H.D. should also start target the younger couples, but with the appropriate advertising messages through different civilizations, ethics and moralities. For example, if you want to address in younger couples, advertising should have more sexy and funny images, but you have to pay attention in the different moralities. Nevertheless, if the company will develop such campaign, they should take in consideration that it has to be does with a much more spread advertizing messages depending on the country. The company is correct based on the original ingredients and this fact has given them the premium quality awareness worldwide. But taking in consideration that the population is growing rapidly, the brand might be prisoner in its own choices. The demand might not be able to be covered from the existing ingredient quantities, since they are reduced a lot every day. Reducing might also create price increases and then the brand could face many difficulties in remaining in the market. It might be the ideal time to rethink again their production recipes, or invest in ingredients production worldwide, which will offer them a competitive advantage. Resources and capabilities must be planned in a better way in order to face the future with more power. In order to develop internationally, they have to focus more in the exclusive haagen dazs shops, who are expressing the brand icon in the several markets. H.D. looks weaker in this development in international field and competition in many places is more powerful. They can train their franchisers, or establish Franchise supervisor managers and trainers. Personal relationship and selling must also be more developed in this sector of exclusive shops. The development of the Brand internationally and premium price strategy has been enough successful, but in many countries as China, the brand is luxury, but so luxury that is placed only in too much luxury places. After a research in the web, I found a very characteristic statement of Mr. Eddie Lu, marketing manager of H.D. in Shanghai, which signifies this problem: In Beijing, freezers selling Haagen Dazs stand proudly in the lobbies of five star hotels. The price for a pint of Swiss vanilla: $10, compared to $3 in the U.S. However people dont mind paying for prestige items, especially if they are foreign. This issue has to be serious taken under consideration, since Middle East and the BRIC countries are the most potential markets and you cannot leave them outside of your growth strategies. After my research for this assignment, I have realized that H.D. has a very small market share in many countries of Middle East. They have for example to invest more in finding flavors more suitable to these populations. 6. Conclusion Ice cream is a very dynamic industry, which is growing every day. Haagen Dazs is at the moment the global leader in this field, but no one is certain that they can be always in this position. Time passes, lifestyle changes, leading markets are changing and this fact means that marketers of Haagen Dazs should work a lot in adjust their strategy in the new challenges that are in front of us. The brand is dominating the ice cream market for many years, but external and internal factors should be reconsidered in order to face future with success. The marketing mix of haagen dazs is really impressive and offered to the brand, the luxury image and brand equity for years. By continue being committed in their ingredients strategy, correcting things that we referred as logistics, production, resources, growth gaps, attention to intercultural ethics-morals, norms, franchising strategy improvement, Haagen Dazs can definitely continue being a golden brand and situated always ahead of competition as they have been doing for many years in the past.

Traveling with Fuller and Thoreau Essay -- Literary Analysis, Summer o

Traveling with Fuller and Thoreau The mid 1800’s was a time of continued physical exploration of the landscape of America, and an era of opportunity for an intimate inspection of the land; areas sometimes found by the traveler with the assistance of Travel Journals and maps. These detailed records, reflected a destination, and also allowed an intellectual travel of the mind. In Margaret Fuller’s, â€Å"Summer on the Lake,† and Henry David Thoreau, â€Å"Cape Cod,† we experience both their physical, and internal travels, and how each author relates, both physically and mentally, to the natural landscape; the similarities, the differences, and what elucidated each, to seek their journeys. The observed, physical differences of the natural landscapes will be compared, followed by a deeper encounter with Thoreau, as to why, and to whom, his more desolate and dark descriptions of the natural landscape, reached a distinctive, psychological appeal, and how these two views relate to contemporary America. Just the title, â€Å"Summer on the Lake,† creates a refreshing image of glistening water and sunshine, surrounded by evergreens and the voices of children at play, right? As well it should, for that is what the author, Margaret Fuller, had intended to experience as she traveled that summer of 1843, to the Great Lakes. Margaret describes the many travel books and journals she studied to prepare for her trip. â€Å"Murray’s travels I read, and was charmed by their accuracy and clear broad tone.† (Fuller p.27) Yes, she was â€Å"charmed† by another’s words; another’s description of a place she had yet to travel. She Schoener 2 was expecting to find beauty an... ...cape of America, it is even more so today. The major difference is that we are able to learn from authors like Thoreau and Fuller, not to just read the words, but to â€Å"see† what they are saying, and to use that knowledge to envision a landscape that is not just in a travel book, or on a sandy beach, but one that is truly ubiquitous. References: Emerson, RW. The Portable Emerson. Viking Edition:1981 Fuller, Margaret. Summer on the Lakes. Reprint 2010 Thoreau, HD. The Portable Thoreau. Viking-Penguin Edition 1977 Thoreau, HD. Cape Cod. Dover Publications. 2004 Encyclopedia Britannica, online â€Å"Transcendentalism† 2010 Abrams: Class notes: 10-4 through 10-25 Note: RE: Fuller. My text was missing the intro-page 7. I used several other editions found online to gather information, therefore, my page numbers may not relate correctly to any one edition.